Red Mountain Creations

Things to know about Social Bookmarking

Jay — Thu, 27 Oct 2011 18:33:02 +0000

Do you have a website or doing some SEO campaign to get some high ranking search engine position? Have you heard about social bookmarking? Do you want extra job on the side?

In order for your website to have high rank on search engines, you must learn everything about social bookmarking. Social Bookmarking is a way to store, organize, manage and search useful bookmarks from a variety of topics arranged in specific folders or tags. This is a powerful promotional method to your website by making it accessible to world wide audience.

There are lots of social bookmarking sites available like Delicious, Digg, Reddit, Squidoo etc. and they are basically collection of links that are bookmarked in categories. Visitors use them to find websites related to what they need. Thru this, you’ll be able to increase traffic on your site and you’ll easily reach your target niche. Getting the target niche is important since they are more interested on what you have to offer.

Do you have a website or doing some SEO campaign to get some high ranking search engine position? Have you heard about social bookmarking? Do you want extra job on the side?

This kind of marketing strategy is really effective and profitable. As a Virtual Assistant you can also offer this service and get some more extra bucks on the side. Price ranges from $4 and above depending on number of boomarking sites your website is linked & tagged.

It can provide faster indexing on search engines, higher page, and you may also get backlinks when you bookmark a page on your site. If your article/blog was informative and helpful, then more users will start linking your bookmark helping you to receive clicks from other online users. In addition, links saved on Social Bookmarking websites receive instant exposure from search engines. The more links you have, the more presence on the web you have. This is all about page ranking. No matter how good your website is if you don’t know how to promote it, it will just go to waste.

Tips on Social Bookmarking

When you write article/webpage, you should also know some SEO techniques.The article should include catchy headlines, a short description, a creative first paragraph, and great content. You should also choose Keywords that are relative to your brand or service and the content. The keywords should not be used excessively, or this will be considered spamming and will have a negative impact on your marketing effort.

Be patient, it will require hardwork to get all of your pages bookmarked by logging in to the site and adding URLs, descriptions, and keywords or tags. It can be a challenge, but worth the effort. If you don’t want to hassle yourself, there are also social bookmarking services that may provide services of submissions for you.

Here are some list of Top Bookmarking Sites:

1. Twitter

2. digg

3. StumbleUpon

4. reddit

5. delicious

6. tweetmeme

7. FARK

8. Slashdot

9. friendfeed

10. clipmarks

11. newsvine

12. diigo

13. Hacker News

14. blinklist

15. Faves

And I got this simple video for you to better understand what is social bookmarking is all about.

We’ll feature some more infos & tutorials on how you earn some more for your VA career. So watch out for that..

Dont forget to share this if you like it!

Tips on Social Bookmarking

Here are some list of Top Bookmarking Sites:

1. Twitter

2. digg

3. StumbleUpon

4. reddit

5. delicious

6. tweetmeme

7. FARK

8. Slashdot

9. friendfeed

10. clipmarks

11. newsvine

12. diigo

13. Hacker News

14. blinklist

15. Faves

Dont forget to share this if you like it!

What do you mean by Search Engine Optimization?

admin — Thu, 28 Apr 2011 11:31:42 +0000

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The initialism “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Disadvantage of Content Management System

admin — Thu, 28 Apr 2011 11:26:51 +0000

Previously I discussed the benefits of using a Content Management System for your business. You should also know when it’s better to build a static site instead.

Let’s look at some of the disadvantages of a CMS Site:

1. Contains hundreds of files

A site that contains many files leaves itself open to errors. For example a client updating the site may create errors (i.e. inserting images that are too large, inserting flash, javascript, video files) that result in substantially altering the design of the template.

It may take the designer many hours to find the cause of the error. He may have to go back to redesigning the original site especially if the files were not backed up. This will cause much frustration for the site owner because his site will be offline. He may lose all the files he has created thus losing his customers and having to spend money again to fix the errors.

A static site only contains a few files that can easily be corrected for errors.

2. Limited flexibility in design

CMS sites primarily use templates for design. They are easy to recognize because they have a standard format i.e. 2 or 3 column design with boxes placed in various positions to accommodate the content.

The designer must stay within the confines of this type of template therefore he is limited in the flexibility and uniqueness of design that can reflect his business.

3. Limited SEO of web pages

The web pages of a CMS site are generated dynamically. This often means the URLS of the web pages contain long strings that are a combination of words, numbers and/or symbols. Search engines have a difficult time spidering these types of pages. Not all web designers will care to edit the code to make the CMS site search engine compatible.

Meta tags (a necessity for obtaining good rankings) are also often left out of dynamically produced pages.

Duplicate content can easily occur in CMS sites because it may use several style sheets to produce the same content i.e.
print style sheet plus the standard design style sheet.

If the CMS site contains a blog the content may be duplicated by appearing on the front age, in the archives, in the printed version and in the syndicated content.

4. SEO Maintenance

Since CMS sites often contain hundreds of pages it may be difficult to optimize them. For example it will take a long time to
change the keywords in the copy and meta tags for that many pages. Keywords for web pages need to be refined and altered
to keep pace with the changing demographics of peoples’ searches.

5. Slow loading

Because a CMS site is database driven you need to wait for the pages to be processed by the server. Since there are hundreds of pages they may be slow to load. This will cause you to lose visitors as most internet users have a short attention span. A site should only take a few seconds to load.

A CMS site on a slow server or on a server that includes many other sites will make also take a long time to load.

A static site that is built using CSS (cascading style sheets) and doesn’t use lots of tables in its design will load much faster than a CMS site.

6. Expensive design

CMS sites cost a lot more to design than static sites because a designer has to install and configure the database, design the
template, then customize it to include all the extensions i.e. menus, polls, banners, forms etc.

It will also require extensive testing to check for errors, browser compatibility and screen resolution.

Finally the designer needs to explain to the client how to manage the web site from the control panel i.e. add content, grant permissions to different authors etc. The web designer must include charges for time spent with the client on how to
administer the CMS site.

7. Maintenance costs

What if your CMS site suddenly produces errors?
As the owner of the site are you making constant backups in case the site goes down?
What will you do if your database server fails?
If not, is your designer doing the backups for you?
How will you know if your designer is still around should your site go offline?

These are just some of the questions you should ask yourself when considering a CMS site for your business.

Conclusion

Before considering a CMS site for your business, determine what your needs are. If you are a small organization or business that needs less than a hundred pages consider building a static site instead.

If you are a large organization or business that will have hundreds or thousands of pages that need to be added or updated frequently with multiple authors, consider creating a CMS site.

Advantage of Content Management System Integration

admin — Thu, 28 Apr 2011 11:20:36 +0000

In the World Wide Web, freshness of web content plays very significant role in search engine result pages (SERPs). In fact, the search mechanism has been changed completely with the launch of various advanced web indexing systems. Since, the new web indexing systems are used to update themselves continuously and so, they work much faster in comparison to older one led to better page ranking results.

Now-a-days, CMS integration of a web portal has become more important than ever before. One has to update his website with fresh and relevant content on regular basis in order to get better page ranking. Here, CMS integration comes into real picture. For proper management of web content, you need to integrate your website with most suitable content Management System.

What does CMS stands for? CMS means Content Management System widely used across globe for managing web content. Web-based publishing, format management, revision control, and indexing, search and retrieval of data are the some common set of features of a Content Management System. The best part about CMS is that it is highly easy-to-use means even content manager without having any technical expertise can easily create, modify, manage or remove content of a website.

Presently, there are many open source content management system and online store-management application are available in market place named as Drupal, Joomla, Modx, WordPress, Magento, osCommerce, X-Cart or any other CMS. In case, you don’t have a technical knowledge then it is advisable to hire web developer who work dedicatedly on your projects from starting to end.

Benefits of CMS integration:
There are many advantages of getting a website integrated with right Content Management System:

1. You can easily manage the dynamic content of your site by adding new content, editing exiting content or publishing new content with great ease.

2. You can update your web portal as per your business requirement without any hassle.

3. You can easily customize your website through different Plug Ins and Add Ons presently available in market place.

4. CMS integration mainly ensure for better security of content.

5. Full control on user access to the particular integrated website.

A well integrated website with right content management system comes with great functionality and accessibility. In the cut-throat online race, CMS integration is considered the most effective tool through which you can stay ahead in the online race of brand recognition.